Identify your audience & set yourself apartIf you want to draw business, you need to understand your potential customers. And no, "everybody" is not your potential customer. Are you a small business? Look around your neighborhood for people who want to buy local. Just getting started? Who do you know? Family and friends are a great way to get rolling. Got your target audience in mind? Now allow me to state the following: "Think Outside the Box". Heard that one? Let me resate: "Think." You're obviously a superior company, otherwise you wouldn't be working with us. Rughster Design does not start with any pre-conceived notions of your needs and loves to re-invent the wheel with each new client.
S.E.O. Have you heard of it? It stands for search engine optmization. It means that your site is built in a way that yields a higher search ranking. We can't guarantee we will get you to the number 1 spot on Google. However, that doesn't mean we can't get near the top. What's your angle? Remember that part about identifying customers? What are they searching for to find you? Let's target those words and make sure that you're being reached.

How We Made it Work: Infamous Management, Inc.
Infamous Management, Inc. reps some of the biggest names in the action sports industry. However, you wouldn't have known it by looking at their old site. Rughster Design istalled a custom CMS giving Infamous the ability to update athlete info without agency involvement. Star athletes change sponsors hands more than you'd think.
By combining video with typography Rughster Design gave Infamous the site they've always wanted.
Visit this site: www.infamousmanagementinc.com
How We Made it Work: Cyclelogical
"Cyclelogical exists to bring travel and bike commuter gear to the market. Cyclelogical will get you to and from your destination, be it the office or the grocery store, with all the right equipment and just the right amount of options, no more...no less." When Cyclelogical needed to bring their urban cycling gear online they looked to Rughster Design. By blending a traditional online store front with a custom Flash build, we provided an elegant solution to a versatile product.
Visit this site: www.cyclelogicalgear.com
How We Made it Work: R1 Marketing
Many college students spend their summer selling various services. Route 1 Marketing realized the potential value in this market and decided to work for more customers. They examined their local and national competition and decided to do things their way. It paid off.
Visit this site: ww.r1sales.com